A Path to Social License: Guidelines for Trusted Data Use

From the author(s): For New Zealand organisations seeking to use personal data, these Guidelines promote practices that will improve the levels of comfort and trust among those individuals providing data as well as within the wider community. The Guidelines list the eight questions that matter most to New Zealanders. The Guidelines include guidance on how to answer those questions in a manner that is best suited to building trust. The Guidelines also provide advice on when organisations may need the additional step of active community engagement. For New Zealanders, the Guidelines are a tool to help them decide on their level of trust and comfort with an organisation’s proposed use of their data. The Guidelines list the eight questions New Zealanders should expect to have answered by organisations seeking to use personal data. The Guidelines give guidance on what transparent and reasonable answers look like. The Guidelines also give people an idea of when they should expect an organisation to consult more actively on a proposed data use. However, every person needs to decide for themselves if a data use provides enough Value, Protection and Choice for them to be comfortable.